I upgraded to the iOS 4.2 the other day (the evening it came out in the UK). Steve Jobs reckons, “iOS 4.2 makes the iPad a completely new product”. Maybe I don’t use it the same as everyone else in Apple-land, but it seems just… kinda… no freaking different…
I really don’t understand how I can remain completely immune to the Apple marketing hype when I’m desperately trying to be assimilated. I keep buying their products and waiting for a Jobsian flash of magic but it’s just not happening. What have I got to do to? Marry the guy?
Maybe it’s like enlightenment and the more you try the harder it is to reach. I shall meditate for a month with my iPad balanced on my head, my MacBook Pro on my lap and my iPod Shuffle up my ass. Maybe then I will understand all the heavenly glory that is Apple, or maybe I’ll just get a sore ass…
Cheers
Tim…
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